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22 August 2013

25:43 Liquid Perfume


25:43 is the perfume that Mark Constantine created specifically for the wedding of his son, Simon. It is named after the amount of time - 25 minutes and 43 seconds that it took the LUSH founder and Gorilla Perfumer to compile the ingredients, create and perfect this fragrance. 

When I first purchased this perfume on eBay, as with every Lush perfume that I have ever bought, I had no idea what to expect from the scent. I had read reviews on 25:43, I had ingested the lists of scents that had been added to make this product. Yet I was still unsure exactly what smell would greet me on sniffing it for the first time. 

Containing notes of lime, tonka bean, lemongrass, vanilla, ylang ylang and litsea, this perfume is a marvel if there ever was one. In the bottle, this is a very citrusy perfume - one that has a lemon-y, limey note that reminds me a little of Dragon's Egg Bath Bomb. Yet the addition of ylang ylang, vanilla, and tonka bean prevent it from being simply another citrus fragrance. 
While the initial smell is lime and lemongrass, once on the skin the undertone of vanilla makes itself very present, and this element dominates the overall aroma very quickly. Not only does it dampen the citrus sting and makes it all the more appealing with it's warm, sultry blanket of sweetness, it rounds the whole perfume off and makes a very wholesome, yet equally gentle fragrance to wear in the warmer months.  

25:43 is a fresh and citrusy perfume that I believe smells a lot better when left to mature on your skin and clothes. Some perfumes can be sprayed and immediately smell amazing, others need time to breathe. 25:43 is definitely of the latter group. I tend to spray this all over myself and within 5-10 minutes, the vanilla, ylang ylang, lime and lemongrass soften and release a soft scent that doesn't smell acidic or overpowering and leaves me feeling very happy indeed.

This is definitely a spring/summer smell - one that compliments the warm weather and suits the sunnier, happy times more than the colder ones. Although I don't wear this very often, I find that I get a lot of positive compliments when I do - a perfect reason to get a bottle if there ever was one!
Lush recently re-released this to celebrate the one year anniversary of the opening of the Gorilla Perfume shop in Islington, and while I loved the perfume beforehand, the new bottles and general freshness of the perfume has made me fall in love with this all over again. 

Quantitative Ingredients: DRF Alcohol, Perfume, Tonka Absolute, Lemongrass Oil, Litsea Cubeba Absolute, Persian Lime Oil, Benzyl Salicylate, Coumarin, Geraniol, Benzyl Benzoate, Citronellol, Famesol, Limonene, Linalool.

Vegan?: Yes

2015 Price: £31 for 30ml. 
2016 Price: £32 for 30ml. 

12 comments

  1. Oooooooooo I love lemongrass, feeling very curious about purchasing this :3

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  2. Wish this would be re released. I dropped a pot containing this and vanillary on the floor.it smashed to smithereens :( the vanillary was fine.

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    1. Noooooooooo! That's horrible! I hope they bring it out in the kitchen soon because it received such a warm welcome when it came out at the Gorilla Store last month.

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    2. They're doing solid form next week! Have my alarm set for sales 😝

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    4. Where can I buy some ! :) I've been missing 25:43 soooo much!

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  3. Would you say this smells at all like Avocado Co Wash? I have heard others compare it to it and the ingredients sound like they could definitely create that scent but I've never smelled this so I can't be sure, but if they are similar I will certainly be ordering this next week!

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    1. It does smell the same in my opinion. I have both of them. Grab one when you can.

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  4. I managed to get some of this last month from the Kitchen, I love Avocado Co-Wash and had heard it was like it. I'd definitely say it smells similar, but once it settles on my skin, it almost smells slightly like marzipan! Just love it!! I want to use it all the time but don't want it to ever run out!

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  5. I like your blog! Great post, I just recently tried a similar product that I received for free from perfumora.com. Will buy this one next time!

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  6. Do you think this will come out in the kitchen again soon? I don't want to pay $100 on ebay for a bottle

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  7. Love on second sight! :_)

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