I was always warned to stay away from this product, merely because it's a shampoo aimed at removing grease and oil from your locks, neither of which I have an abundance of. However, in my quest to try and review everything vegan in their range, I knew I had to give it a go at one stage.
Lush describe this shampoo as one which contains 'juicy fruits to give you the freshest smoothie hair imaginable'. You can see from the ingredients list that they have gone all out on packing this product with a range of beautiful smelling fruits: Lemon, mango, papaya, pineapple, kiwi and orange give this product a fresh tropical-scent.
Aside from the fragrance, these fruits also contain key enzymes which supposedly help to clean away dirt and remove grease and product build up. Furthermore, softening seaweed has been included to leave your locks extra-clean and super-shiny.
I Love Juicy is a very rich shampoo, so you should only use only a small amount each time. However, I found that it doesn't lather up as easily as other Lush shampoos, and I often found myself using more than I was perhaps supposed to. When massaged into your hair, this product feels more like a conditioner and despite reading other reviews that claim otherwise, I didn't find that this shampoo felt as if it was genuinely washing my hair. Then when I washed the product out, my hair immediately felt like it had lost it's volume. After leaving it to dry naturally, it felt slightly greasy and thin, and the colour of my hair seemed rather dull and lifeless.
I coupled I Love Juicy with Veganese conditioner, as this is my favourite hair product ever. However, this is clearly not a good combination as my hair was left feeling really thin and limp. Maybe there is another combination I could try that might have better results with this shampoo. However, as there are so many great shampoos in Lush's range, I'd rather stick with one that works with the products I use regularly.
Overall, I was rather disappointed with this shampoo but not overly surprised with the results. My main concern is that my hair felt rather oily after use, which is not a look I want to continue sporting. Secondly, the shampoo seemed to make my dyed hair look dull and stripped of colour. All I can think about, is if I can see the physical effects of what I Love Juicy is doing to my hair, I can only imagine the damage it may be doing 'behind the scenes'.
For this reason, I would not buy this product again. Lush have so many other brilliant shampoos that I use regularly, so I'll stick to the ones I know work for my hair type.
Quantitative Ingredients: Water, Sodium Alkyl Sulfate, Ammonium Laureth Sulphate, Cocamide MEA, Propylene Glycol, Perfume, Lemon Oil, Freshly Juiced Papaya, Fine Sea Salt, Carrageenan Extract, Sweet Orange Oil, Fresh Pineapple Juice, Fresh Kiwi Juice, Fresh Mango Juice, *Citral, *Limonene, Benzyl Alcohol, Methylparaben, Propylparaben.